BodyCraft was founded in 1994 by industry veterans Alan Gore and Randy Lundquist on the simple foundations of delivering a quality product with an array of features at an affordable price to the consumer. We strive to make exercise equipment that is fun and motivating. Our passion is to provide the ultimate in safety, variety, ergonomic designs, and affordability. Every piece of equipment we make is built to last a lifetime. We do not compromise quality for price. Our warranties are proof of our commitments. We will only supply products that we would be proud to own and use ourselves. In fact, we do! Many of our designs, and ideas have been accepted as standards and widely copied.