Vision Fitness, a Wisconsin-based company, designs and distributes award-winning fitness products, including treadmills, elliptical trainers, fitness bikes and strength equipment for the home and commercial markets. We began in 1993 as a division of Trek® Bicycle Company, one of the world's largest manufacturers of quality outdoor bicycles, where we pioneered the development of the smoothest and quietest exercise bikes available. In 1996, Vision Fitness was spun off by the Trek Fitness management team to better focus on the specialized fitness industry. The company was renamed Vision Fitness because, after all, everyone who begins a fitness program has a vision of how they want to look, live or feel. Because Vision Fitness only sold high-quality bikes with Trek’s revolutionary magnetic resistance system (winning us Consumer’s Digest “Best Buy” awards in 1995 as Trek and again in 1996, 1998, 2001, and 2004 as Vision Fitness), the foundation was set for us to continue developing innovative product for the fitness industry. Our bikes are easily the most decorated products in the industry.